in the recent years, i have noticed that companies has taken sponsorship to a whole new level of smart, especially makeup companies. instead of paying beauty "gurus"/"vloggers" thousands of dollars to talk about how fabulous their new lipstick line is, why not just send them free lipsticks for them to open in front of their hundreds of thousands of viewers? makeup companies send out pr (public relations) packages to basically promote their products to youtubers' viewers, which i find really smart because 1) it's not direct in the way they just sit and talk about how amazing the product is for five minutes and 2) people LOVE other people unboxing mail packages. companies have been stepping up their pr game to the point where all the makeup is packaged in an over the top, bright pink, blue, and purple, box shaped into a pineapple and when you open it, confetti and money rains from it. ok, not really, but that's seriously what it feels like when i'm watching these videos. everything is just so aesthetically pleasing to look at. i don't even wear makeup but i want to buy their product? i mean that's good advertising.
what's even better than receiving free makeup is getting a free vacation to a tropical island. a makeup brand i never heard of is spending bank to bring groups of 50 youtubers on luxurious vacations and has made their way to one of the top makeup brands from doing this. #trippinwithtarte has become so relevant in the beauty side of youtube. basically tarte would pay for everyone's vacation (everything included (yes even the private jets with #trippinwithtarte painted on the side and embroidered on neck pillows). once they reached bora bora, youtubers would film their whole experience showing off all the free makeup and custom accessories laying on the beds of their 5 star, over the water cabana hotel rooms.
makeup companies like tarte has come up a brilliant way to advertise their brand that actually works for their focus group: young people who watch beauty videos on youtube. it is crazy how creative companies get to make their product popular. now, i kinda wish i was a beauty vlogger, then maybe i can ride a private jet to the maldives for free.
I think that it is a really smart idea for these brands to use youtubers as a way to promote their own brand. I know that a ticket selling brand promotes their stuff on David Dobriks channel in exchange for giving him card. Nice cars too. They have given him more than 10 cars that he has given to his friends and family. They even payed for half of a Ferrari and he payed the other half. I think that these companies shouldn’t have to pay this much to promote their brands.
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